FOR IMMEDIATE RELEASE
Byron Bay, Australia-based Seeababe Chrystal Dawn Fitzgerald. Photo by Ming Nomchong.
Seea Launches in Australia and Southern Hemisphere
Madrid, CA (November 6, 2014)– Seea is pleased to announce it will be expanding distribution into the Australian and New Zealand market starting with deliveries this October for the beginning of the Spring/Summer season. Seea’s pioneering surf suits have gained a loyal following of women surfers around the world for pushing the envelope of stylish and elegant surfwear that’s wipeout-tested.
With more than seven years of experience in the surf and swim apparel industry, we are excited to have Byron Bay, Australia-based sales agent Leana Rack’s Prism Agency introducing Seea in the Southern Hemisphere.
“It's a rare thing to find a talented, motivated sales person who understands the dynamics of fashion forward retailers, but can still speak authentically from a surf perspective. Leana's lifestyle, interests, and outlook on life are so closely aligned with what we believe in as a brand, it's truly a super-natural fit, ” said Brian Greer, co-founder of Seea.
Rack’s ability to create authentic relationships in the Australian surf community around her home of Byron Bay, understanding of the fashion tastes of the region and proven sales experience makes her new sales agency, Prism a perfect match for Seea’s expansion into the Southern Hemisphere.
|Seeababe Mele Saili wears the Hermosa, a signature one-piece surf suit. Photo by Nick LaVecchia|
“Women’s surf culture has grown exponentially and it has also cultivated through popular demand, its own fashion niche — not only for women that surf but women that appreciate the ocean culture it represents on land,” said Rack of the current Australian market.
Rack continued, “Seea’s swim collections embody classic design, fine lines, grace and elegance in a swimsuit. Women are looking for swimwear that is functional and can translate into different areas of surf and fashion cultural activities. Seea’s collection fits a much-needed gap in the market here in women’s surf and fashion lifestyle stores.”
Seea aims to be placed in surf, surf lifestyle, concept boutiques and fashion stores in Australia and New Zealand. Current accounts include some of the top tastemaker surf and lifestyle shops: Patagonia Byron Bay, Salt Living, Noosa Longboards, Finbox Boardstore and The Surfing Tribe NZ, to name a few.
Key styles shipping to Southern Hemisphere focus on the best of Seea’s UPF 30+ to 50+ sun-protective surf suits, rashguards, surf leggings and surf-tested bikinis. Highlights include the Hermosa one-piece with feminine sweetheart bust detail, the Riviera one-piece with vintage- inspired style lines, Jalama bikini that’s both athletically supportive and fashionable, and leggings that can be worn seamlessly from the sidewalk into the sea.
Fusing the elegance of retro design with modern, innovative cuts, fresh colors, and contemporary prints, Seea makes the most lovely swimsuits, bikinis, rashguards, and wetsuits, striking the perfect balance between function and style. Seea is based in Madrid, CA and proudly made in the U.S.A. Visit theSeea.com to view full collections.
Prism Agency’s intention is represent each brand with passion, integrity and authenticity. To create, committed and supportive relationships in the retail market industry and to facilitate the growth and expansion of the business. That Prism Agency will always reflect the light.